At today’s MKElikemind event, Sue Spaight, of Meyer & Wallis, spoke on digital strategy for businesses. As ever, the event was hosted by the fine folks of Bucketworks, with coffee from Stone Creek Coffee and BACON-BROWNIES! from Sue’s husband. As with the previous Likemind meet’s here’s the notes I jotted down…
- “how do you make the digital experience relevant?” is the basic question of digital strategy
- the experience must have some “personality”
- studies say the top needs of online users are: 1. Solve My Problem, 2. Give Me An Incentive
- you (your brand) must need to know what you stand for, before you can proceed
- Social Media is NOT a strategy; it’s a tool-set
- consumers, moreso women, are likely to be loyal to a brand, if that brand is involved in causes they believe in
- what “story” can I tell to allow people to connect to my brand?
- brands are moving from “engagement” with consumers to “involvement”, developing “community involvement strategies”
- In the following discussion, Kevin Ciesielski, said “We don’t see enough Easter Eggs on sites anymore.” and “”Oops” are OK, it’s the “holy shits” you want to avoid.”
- Patrick Wharburton is the man
In attendance, that I recognized: The Larch, Colin Deval, Jamey Shiels, Bucketworks, Deziner, Melissa Sherman, Mike Rohde, House of Brew, BootyP, and Sharif. Sorry to anyone I left out!
